Case Study
Digital Marketing
Design Critique Launch
When Design Critique approached us with their unique "website roasting" service, we knew we had stumbled upon a rare gem in the vast sea of digital offerings. Here was a service providing brutally honest website critiques for just $7 on X (formerly Twitter) - a value proposition that could make even the most frugal startup founder's eyes light up. Our challenge? To turn this hidden gem into the crown jewel of affordable design review services.
Conversion Rate
The Nitty-Gritty: How We Turned Up the Heat
Design Critique had all the ingredients for success: a novel idea, unbeatable pricing, and rave reviews from clients. However, their presence on X was more wallflower than life of the party. It was time for PRISM to play matchmaker between Design Critique and their ideal clients.
Strategy: Crafting the Perfect Recipe
We cooked up a multi-course strategy to elevate Design Critique from obscurity to ubiquity:
Hashtag Haute Cuisine: We created and promoted the #RoastMyWebsite hashtag, turning critique requests into a viral trend.
Thread Tasting Menu: We designed a series of educational threads showcasing before-and-after examples, whetting followers' appetites for design wisdom.
Influencer Amuse-bouche: We partnered with design influencers for live roasting sessions, generating buzz and credibility.
Value Proposition Flambé: We refined Design Critique's messaging to emphasize the "best value per price" aspect, making the $7 price point irresistible.
Results: From Simmer to Boil
Our campaign turned up the heat on Design Critique's visibility:
Sales sizzled from occasional orders to a steady stream of 12+ reviews.
Client feedback went from positive to positively glowing.
The pièce de résistance: a four-figure design project landed as a direct result of a $7 roast.
The Secret Sauce
By combining PRISM's knack for attention-grabbing content with Design Critique's undeniable value proposition, we created a marketing feast that X users couldn't resist. We didn't just increase visibility; we started a conversation about the importance of honest, affordable design feedback.
The Design Critique case proves that with the right marketing strategy, even a niche service can become the talk of the town. By amplifying Design Critique's unique voice and unbeatable value, PRISM transformed a side hustle into a must-try service for budget-conscious brands.
Ready to turn up the heat on your marketing efforts? Let PRISM cook up a strategy that's anything but half-baked.
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